Ghanaian music duo, Keche, recently discussed the crucial role of the media in shaping the careers of artistes.
During an interview on Hitz FM with Dr. Pounds, the group
emphasized that an artiste’s success and stardom are closely tied to
media coverage. They warned their fellow musicians against overlooking
the media’s influence, stating, “No one is a star without the media.” 
They also urged humility, advising artistes to value the media rather than boast or belittle it, as “without the media, you are essentially unknown.”
The duo also reflected on their journey to fame, highlighting the importance of maintaining strong relationships with media houses and journalists to stay relevant in the competitive music industry. They acknowledged that many artistes, after reaching a certain level of fame, tend to neglect the media’s contribution to their success, a mistake Keche believes could hinder long-term relevance.
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